Get a complete view of your customers and make your marketing analysis more meaningful
How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.
- Explains proven techniques and best practices for collecting clean and accurate information from the start
- Shows you how to import your organization’s marketing and customer data into Google Analytics
- Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
- Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action
This easy to read and understand book is THE essential guide to understanding & implementing Google Analytics. I do not consider myself a very technical person yet I have built a few ecommerce sites with Wordpress & platforms like Shopify & Bigcommerce. While you do get some basic analytics with these types of sites, nothing can compare with Google, particularly when it comes to integration with mobile apps, youtube, and customized user data. The problem that this guide solves is in making Google Analytics very easy to understand for anyone & the included screenshots help tremendously for visual learners. The info presented here is both comprehensive and succinct outlined in a way that the average person can easily grasp.
I was able to move through this book fairly quickly without getting bogged down with too much technical terminology. There are some suggested resources to add to the info including the Analytics Academy, Universal Analytics, The Interface Map, etc. which supplement the guide and are absolutely essential to getting started. I find that the information in this integrations book far surpasses the info I have found on the web, which has often has left me with more questions than answers on many occasions, and yes....a great deal of frustration! One simply cannot compare taking hours to find the right answer to a fundamental problem online to having a guide available to answer any question that might (most likely WILL) come up in using Analytics.
Subjects covered in this book include; Implementation & Best Practices, Customizing Your Code, Setting Up The Analytics Interface, Tagging Your Inbound Traffic, AdWords Integration, AdSense Integration, MobileApps Integrations, Webmaster Tools, YouTube Intergration, Custom & Custom Data Integrations, User Data Integration, Marketing Campaign Data Integration, A/b Testing Data Integration, Email Data Integration, and Offline Data Integration.
I personally have gotten the most out of the marketing campaign & email data integration chapters since I am not yet at the point of using Adsense & Adwords for my sites. I mention this because I had first assumed this book dealt primarily with those channels, and I was wrong. This guide is intended for all levels of users of Google Analytics and you can easily skip to the chapter that's most relevant for your usage. The author also makes himself available to answer questions should Google decide to change/upgrade info in addition to the tips provided here, and that's downright handy. Highly recommended!
Product Details
File Size: 20MB
Print Length: 180 pages
Download: Google Analytics Integrations
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